Renan Santos, candidate from the Missão party for President, is identified by specialists consulted by newspaper O GLOBO as the applicant with the most similarities to the methods of right-wing extremist leaders rising in Latin America. The scholars identify convergences with Javier Milei from Argentina, Nayib Bukele from El Salvador, and Abelardo de la Espriella from Colombia, both in discourse and in aesthetics and priority proposals for an eventual government.
The Missão party was approved by the Superior Electoral Court in November of last year, in time for the presidential elections. The party has a black and yellow color palette, with the jaguar as its symbol. In Colombia, de la Espriella became known as "El Tigre," demonstrating the strategy of adopting felines as visual identity among these movements.
Professor Paolo Demuru, a doctor in communication and semiotics, highlights that the first element that stands out is precisely the animal chosen as the party's symbol. The adoption of felines as an emblem appears to be a shared strategy among these leaders, creating a visual identity that evokes strength and power.
