Mafalda Correia, performance marketing director at Porta da Frente Christie's International Real Estate, shares her opinion on what distinguishes a good performance marketing strategy in the luxury real estate segment. The article explores the differences between generic approaches and specialized strategies for the high-end market, where precise targeting, differentiated communication, and intelligent use of data are crucial to reaching high-net-worth clients.
Why this matters
This article is of interest to real estate professionals, marketers, and owners of luxury agencies in Portugal who are looking to understand how to optimize their digital marketing strategies to compete in the premium segment, where traditional methods often fail to produce the desired results.
WHY: none
About this summary
This is our short summary of a report published by SAPO Notícias on 14 September 2026 at 20:02; the full text stays with the publisher. In our feed it sits under Real Estate. We currently carry 1501 items in that section.
The Municipal Council of Castelo Branco approved a 20% reduction in IMI for urban properties with active housing rental contracts, to apply to 2027 assessments, pending approval from the Municipal Assembly. The measure, demanded by the SEMPRE coalition (PSD/CDS-PP) about a year ago, requires landlords to submit applications by November 15 with supporting documentation. In the same meeting, the socialist executive set the variable IRS participation at 0.5%, while the opposition advocated for an immediate 0%, a proposal that was rejected.
Ana Abrunhosa, president of the Municipality of Coimbra, considers that a recent decision will allow revitalizing the central area of the city, referring to a low that existed before the location of the Miguel Torga Higher Institute and another intervention now planned with her presence. The opening of a new space in that area is interpreted as an opportunity to boost that zone of Coimbra.
A family bought a house and discovered, after the acquisition, that the neighbors have the right to park two cars on their property. The case illustrates that being a property owner does not guarantee absolute control over all land uses, as there are rights of way or easements that can limit the use of the property even after the sale.
The Salesian College, in Funchal, inaugurated this Monday the total renovation of the Primary Education building, with an investment of at least 830 thousand euros fully supported by the Salesians Foundation. The inauguration ceremony was attended by the president of the Regional Government of Madeira, Miguel Albuquerque, the regional secretary of Education, Elsa Fernandes, and the mayor of Funchal, Jorge Carvalho.
