Adidas dresses Benfica until 2033 for 120 million

Benfica reached an agreement with Adidas to renew the sporting partnership until 2033. The new contract represents an investment of 120 million euros by the German sports equipment brand. The previous agreement had a shorter duration and a lower value, which makes this renewal a significant milestone for the Lisbon club. The contract extension until 2033 demonstrates the continuity of the relationship between the two entities, which have been collaborating for several years. In addition to sports equipment for all the club's teams, the agreement also includes the naming rights for Benfica Campus, the club's sports and training complex. This inclusion of the training and development center's naming rights represents an added value for Adidas, which now has greater visibility associated with the club's facilities. Benfica Campus is considered one of the most modern sports facilities in Europe and houses the first teams and the club's youth development programs. This contract positions Benfica among the Portuguese clubs with the largest sports sponsorships, competing with the major European clubs. The partnership also reinforces Adidas's strategy in the Portuguese and European football market.