The Clucky app was developed for people who have difficulty getting out of bed in the morning. The app's name makes reference to the popular expression "rise with the chickens", which means waking up very early.
The problem that Clucky aims to solve is that of people who turn off their usual alarm clock and immediately fall back asleep, thus failing to start their day productively.
The strategy proposed by Clucky differs from traditional alarm clocks. Instead of simply playing until it's turned off, the app challenges users to complete a series of missions before they can silence the morning alarm.
This way, the user is forced to stay active and alert to complete the proposed tasks, making it harder to fall back asleep and facilitating the morning routine.
