Apple is set to enter the foldable smartphone market with a device called the iPhone Duo, marking a significant shift in the company's strategy. This move represents Apple's entry into a segment that has grown in recent years, albeit with mixed commercial results among consumers.
Samsung has secured a three-year exclusivity contract with Apple's display division to supply the foldable panels that will be used in the iPhone Duo. This agreement places Samsung in a strategically privileged position in the market for foldable device components.
With this contract, Samsung is expected to earn a substantial amount for each unit of the iPhone Duo sold by Apple. The South Korean company is positioning itself as the exclusive supplier of technology considered crucial to the success of Apple's new product.
The partnership between the two companies comes in a context where Samsung already dominates the OLED and foldable display market, while Apple seeks to expand its product portfolio with technological innovation. The three-year exclusivity agreement suggests that Apple intends to rely on Samsung's expertise in this technology during the first years of the device's commercialization.
