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The audience map of Lula, Flavio Bolsonaro and Augusto Cury on TVPhoto by riquebeze on Pexels
Politics
Elections

The audience map of Lula, Flavio Bolsonaro and Augusto Cury on TV

oglobo12 September 2026 at 17:23

Electoral time is revealing distinct audiences for the main candidates. An unprecedented BTG/Nexus survey shows the audience ratings for each candidate during their TV appearances.

Lula appears with 38% audience share, while Flavio Bolsonaro reaches 37% and Augusto Cury gets 29%. The numbers show significant variations between the candidates.

However, the demographic profile of viewers watching each candidate varies considerably, indicating very different target audiences between the candidacies.

The article is exclusive for subscribers, and full access requires registration at the provided link.

Why this matters

The data shows that, although the three candidates have significant audiences, free electoral time on TV does not reach a homogeneous audience, which can influence campaign strategies and the mobilization of different groups of voters. The survey provides political parties and candidates with information on where their potential supporters are and where there is room for growth.

About this summary

This is our short summary of a report published by oglobo on 12 September 2026 at 17:23; the full text stays with the publisher. In our feed it sits under Politics. We currently carry 28767 items in that section.

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