The Spanish brand Loewe created a new sandal model that hides its own name within the design itself. The answer to how many times "Loewe" appears on the sandal lies in the structure of the shoe itself. The brand transformed the model's buckles into a creative branding exercise, using five metallic elements strategically positioned to discreetly form its name. The result is a shoe where branding is no longer just a visible logo but becomes an integral part of the design, uniting functionality and brand identity in a subtle and innovative way.
Business
Loewe hides its own name in a sandal and transforms branding into a design detail
SAPO Notícias12 September 2026 at 14:10
Why this matters
This launch appeals to both luxury fashion consumers and branding and design professionals, as it exemplifies a growing trend of integrating brand identity subtly and elegantly into products, rather than relying on obvious logos. It is a case study on how contemporary luxury values discretion and innovation in design.
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