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It costs nothing. It only costs 36 months.
Business

It costs nothing. It only costs 36 months.

SAPO Notícias12 September 2026 at 10:15

The article analyzes a Millennium BCP advertisement that promises a free iPhone 17 to customers. The campaign slogan is "It costs nothing. It only costs 36 months", suggesting that the phone has no cost, although the commitment period is 36 months. The author confesses to having become curious about the promotion and decided to investigate how it worked. The article ends incompletely, with the phrase "And it was..." interrupted, leaving the author's conclusions about the actual terms of the offer unrevealed.

Why this matters

Portuguese readers interested in banking promotions and mobile phone offers benefit from knowing that MillenniumBcp is using attractive marketing campaigns with iPhones to attract customers. The article alerts readers to the need to verify the actual terms of seemingly "free" offers, as the author himself felt the need to investigate the associated costs before being seduced by the advertisement. This analysis can help consumers make more informed decisions about financial products with associated rewards.

About this summary

This is our short summary of a report published by SAPO Notícias on 12 September 2026 at 10:15; the full text stays with the publisher. In our feed it sits under Business. We currently carry 21922 items in that section.

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