The brutal reconfiguration of advertising and the new "O&C" challenge for agencies
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The brutal reconfiguration of advertising and the new "O&C" challenge for agencies

SAPO Notícias11 September 2026 at 09:01

It was not possible to summarize this article, as only the title and author's byline were provided, without the body of the text. The title indicates that the article addresses the reconfiguration of the advertising sector and challenges related to "O&C" for agencies, with commentary from Cláudia Moura, founder and CEO of agency Savage. However, without the complete content of the article, I cannot create a factual description of what was said or the specific points addressed. If you can paste the full text of the article, I will be happy to prepare the summary.

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