The wine business is going through one of the most difficult phases in the last 60 years, with world consumption declining and excess supply pressing prices and margins. Several countries, including France, Germany and Australia, are pulling out vineyards to reduce production. Portugal, although more resistant than other European producers, faces challenges: national production is recovering, but about half of the wine depends on external markets. The Government announced a credit line of 110 million euros and 12 million in support for the Douro, but CAP demands comprehensive measures for all regions and not just short-term interventions. The confederation also warns about competition from bulk Spanish wine and demands greater inspection and traceability. The IVV is developing a digital traceability system for all wines sold in Portugal, using artificial intelligence, and created the Vineyard and Wine Observatory to gather data on the sector. External promotion was reinforced, with the public funding rate rising to 60%.
Jornal Económico11/09/26, 07:43
