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The CNMC gives an 'amnesty' to thousands of companies to continue sending commercial SMS with their aliases without official authorization
BusinessVila Real

The CNMC gives an 'amnesty' to thousands of companies to continue sending commercial SMS with their aliases without official authorization

El Periódico Mediterráneo - General11 September 2026 at 06:15

The National Commission on Markets and Competition (CNMC) decided to grant a kind of "amnesty" to thousands of companies, allowing them to continue sending commercial messages via SMS using their aliases without needing official authorization. This measure represents a significant change in the regulation that had been in force for electronic commercial communications.

Spanish companies now have a deadline until September 15 to register with the CNMC the names by which they appear as senders in the messages they send to their clients. This registration requirement covers not only traditional SMS, but also MMS (multimedia) and RCS (rich communication services) messages.

The race for companies to meet this requirement has thus entered its final phase. Those that do not complete the registration within the established deadline may face sanctions or restrictions on the use of their commercial identifiers in electronic communications directed at consumers.

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