Apple is implementing a new launch strategy for the iPhone 18 family, opting to split it instead of launching all models simultaneously. This approach aims to better manage consumer demand and optimize the company's supply chain.
The challenges related to the memory crisis are having a direct impact on Apple smartphone prices. This supply chain problem is reflecting both on the new Pro and Pro Max models and on previous models that are still available for sale.
The price escalation is not limited only to the iPhone 18 Pro and Pro Max models, extending to the entire range of devices from the brand. This price increase thus affects a broader range of consumers, not just those looking for top-of-the-line devices.
The strategy of splitting launches comes in a context where Apple faces pressures throughout its entire supply chain, which forced the company to adjust its prices to maintain profit margins in the face of rising production costs.
