For the first time, Apple will launch the iPhone 18 Pro and iPhone 18 Pro Max in Brazil simultaneously with the United States. Pre-orders for both models begin this Friday, September 12, at 9 AM (Brasília time), and the devices arrive in stores the following Friday, September 18. Brazil is among the more than 65 countries and regions included in the first wave of launch for the new generation.
The iPhone Duo, Apple's first foldable phone, will have a different schedule. The device has a shape similar to a passport when closed and opens to reveal a 7.6-inch screen. Pre-orders in Brazil will begin on October 16, at 9 AM, and the device will be sold starting October 23.
In the United States, the iPhone Duo schedule will be the same: pre-orders on October 16 and arrival in stores on October 23. This synchronization between the two markets also applies to the iPhone 18 Pro and iPhone 18 Pro Max models, representing a change in Apple's strategy regarding Brazil.
