Repsol is reinforcing its My Repsol loyalty programme with a new feature that allows customers to exchange fuel purchases for exclusive experiences. This new section called My Repsol Experiences transforms everyday interactions with the brand into opportunities to attend concerts, football matches and gastronomic experiences.
My Repsol programme customers can accumulate stars by using Repsol products and services. These stars can then be exchanged for access to cultural and sporting events, as well as gastronomy-related experiences.
With this update, Repsol is positioning its loyalty programme beyond simple fuel rewards, creating an ecosystem of benefits that aims to increase customer engagement with the brand across multiple areas of their daily lives.
