Sephora became the first global beauty retailer to implement the "Quiet Hours" program in all regions where it operates. The initiative consists of lowering the lights and volume in stores to create a quieter and more inclusive shopping experience.
Sephora is the company involved in this change. The program was born from a pilot project that took place in 32 stores in eight different markets, demonstrating that the chain was open to testing new approaches before expanding them globally.
The measure aims to make the shopping experience more accessible to people with sensory sensitivity, such as those on the autism spectrum, or simply to consumers who prefer a calmer environment when doing their shopping.
With this implementation, Sephora positions itself as a leader in inclusion in the beauty sector, showing that it is possible to combine the in-store shopping experience with more accessible and welcoming practices for all customers.
