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Advertising on ChatGPT Has Arrived in Portugal. What Does It Mean for the Sector?
Business
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Advertising on ChatGPT Has Arrived in Portugal. What Does It Mean for the Sector?

SAPO Notícias9 September 2026 at 09:56

Advertising on ChatGPT has arrived in Portugal and is being tested by some brands. This new advertising platform represents an innovative advertising front in the Portuguese market.

Advertising agency managers, advertisers, and industry associations are assessing the impact of this change in the market.

The arrival of ChatGPT Ads can significantly affect brands' media plans, altering traditional digital advertising strategies.

Furthermore, this evolution can modify the very relationship between advertising, consumer intent, and the decision-making process, transforming the way brands relate to their audience.

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