Apple tests AI assistant that helps choose products in the App StorePhoto by NoName_13 on Pexels
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Apple tests AI assistant that helps choose products in the App Store

SAPO Tek9 September 2026 at 07:21

Apple began testing an artificial intelligence-based shopping assistant in its App Store. This new assistant aims to help users choose products more easily and informedly.

Among the planned features, the assistant can help with choosing an iPhone, allowing detailed comparisons between models. It will also be possible to compare different iPads available in the store.

Additionally, the AI assistant can help users understand how much their device is worth for trade-in, making the process of exchanging old devices for newer models easier.

This initiative represents another step by Apple in integrating artificial intelligence technologies into its products and services, seeking to improve the purchasing experience for customers on its platform.

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