O GLOBO is participating, alongside nine other Latin American newspapers, in an eight-month program called "AI-Powered Next Gen News Sprint," created by the News Product Alliance (NPA) and the Google News Initiative (GNI). The initiative's goal is to develop artificial intelligence products aimed at young audiences.
The action stems from a diagnosis common to newsrooms worldwide: younger readers do not engage with news in the same way as previous generations, and traditional strategies fail to reach them. Today, this audience aged 18 to 28 represents only 2% to 5% of subscribers and revenue in most newsrooms.
Young people discover news through digital platforms — social media, messaging apps, and aggregators — and no longer through the homepage of news outlets. In this context, trust no longer comes from the brand and has come to be built through the relevance of the content itself, with whether the information makes sense to the reader being more important than who published it.
