Twitter is back. Or was: X does everything to block the return of the old brand
Technology

Twitter is back. Or was: X does everything to block the return of the old brand

SAPO Notícias7 September 2026 at 21:02

Twitter returned to the internet in late August, this time with its old name, the characteristic colors and a new blue bird. This apparent return of the original brand was cheered by many users who never fully identified with the change to X.

However, the experience lasted only a few days. A court ruling intervened and sided with platform X, thus putting an abrupt end to the temporary return of the old brand.

The story, however, is not over yet. The article suggests that the case may continue to have developments, leaving open the possibility of new twists in this tug-of-war between the historic brand and the platform's new identity.

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