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DHM enters ChatGPT and wants to be the hotel that AI recommends
Business
Искусственный интеллект

DHM enters ChatGPT and wants to be the hotel that AI recommends

SAPO Notícias7 September 2026 at 14:13

Discovery Hotel Management (DHM) decided to move forward with ChatGPT Ads in Portugal, aiming to be present at a new stage of the traveler's journey, from inspiration to hotel choice. The hotel group will start with five units from its portfolio on this artificial intelligence-based advertising platform. The investment comes in a context of growing use of AI tools in the tourism industry, with travelers increasingly relying on virtual assistants to plan their trips. DHM believes this strategy will allow it to reach customers at an early stage of the decision-making process, when potential guests are still exploring options and gathering inspiration for their stays.

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