The traditional relationship of the Portuguese with the automobile has always been marked by an almost emotional bond: the choice of model, colour, extras, and even the smell of a new interior were all part of a personal experience. However, a significant shift is emerging in consumer behaviour.
More and more drivers, especially between the ages of 30 and 50, prefer the possibility of changing cars every few years rather than committing to a single vehicle for a decade. This trend reflects a new mindset regarding mobility.
Car leasing has been growing precisely because it meets this desire for flexibility. Consumers value the freedom to change vehicles without the burdens associated with ownership, such as depreciation and maintenance costs.
This is not a passing trend, but a structural change in the way people think about the costs and use of automobiles. The transformation in the relationship with the car is closely linked to how mobility in general is viewed today.
