Hisense Group presented at IFA 2026, the world's leading trade show dedicated to home appliances and consumer electronics, its vision for the era of Artificial Intelligence applied to the home. The Chinese group demonstrated how it intends to integrate AI into everyday domestic life, presenting technological innovations for the home of the future.
In addition to the technological presentation, Hisense announced that it will continue its sports partnership, committing to support EURO 2028, the European Football Championship. This collaboration is part of the brand's strategy to associate its image with major international sporting events.
