The giveaways distributed at Rock in Rio go far beyond small favors. The festival offers items such as analog minicameras, headphones, cell phone chargers, exchanges and clothing items, which attract great interest from the public. To win these prizes, attendees need to be willing to walk through the booths and face long lines.
Despite the 34°C heat and strong sun in Rio de Janeiro, participants seem to consider the effort worthwhile. The newspaper O GLOBO visited some booths and observed great activity. Brands use challenges and dynamics to distribute their giveaways to the winners.
DHL is one of the examples mentioned. The company offers giveaways such as an analog minicamera, a facial massage brush and an Indy Formula car. The challenge to win includes a ball race, where the first place participates in a draw that determines the final prize.
A visitor to the festival said she had heard a lot about the analog minicamera before arriving at the event and decided to try her luck. According to her, despite never winning anything on other occasions, this time she got the prize.