The Yellow September campaign returns every year in September, occupying social media, companies, schools, offices, and institutional campaigns. The goal is to expand the conversation about suicide prevention, reduce stigma, and encourage people to seek help. According to data from ABP (Brazilian Psychiatric Association) and CFM (Federal Council of Medicine), Brazil records approximately 14 thousand suicides annually, more than 38 cases per day. Epidemiological bulletins from the Ministry of Health, based on SIM (Mortality Information System) from DATASUS, indicate consolidated numbers between 14,000 and 15,500 annual deaths, after adjustments for underreporting.
Psychologist Rodrigo Toledo analyzes the pros and controversies of the campaign. In recent years, another conversation has also gained space: professionals, researchers, bereaved people, and groups that question not the prevention itself, but the way Yellow September has come to be conducted. The article indicates that part of the criticism does not question the need for prevention, but rather the methods used by the campaign.
