Abel Ferreira, the Portuguese coach of Palmeiras, became known for kicking microphones during interviews, which ended up attracting the attention of companies for an advertising campaign with the technical commander.
The coach was involved in two recent episodes in recent weeks, first during a game against Cerro Porteño and then in a confrontation with Mirassol.
The repeated kicks to the microphones became a trademark of Abel Ferreira, transforming an involuntary gesture into a marketing opportunity.
The search for Abel Ferreira for the advertising campaign demonstrates how spontaneous episodes in sport can generate commercial interest.
