Apple faces a £2 billion ($2.7 billion) lawsuit in London, filed at the Competition Appeal Tribunal. The lawsuit was brought on behalf of app developers who accuse the company of abusing its dominant market position to impose stricter and unfair restrictions on third-party companies and developers.
The accusation relates to Apple's App Tracking Transparency (ATT) feature, launched in 2021. The feature requires users to explicitly authorize tracking of their activities by third-party apps. Apple states that it created this tool specifically to give users control over their information, allowing them to decide whether or not they want to allow tracking.
The lawsuit comes after years of scrutiny by regulatory bodies regarding the company's tracking practices. The tech giant faces investigations and regulatory pressure in various markets around the world, with authorities questioning whether its policies truly protect consumers or merely strengthen its market position by making it harder for competitors.
