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How Mourinho's arrival changed the La Liga marketPhoto by Ismael Romero Rodriguez on Pexels
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How Mourinho's arrival changed the La Liga market

Observador3 September 2026 at 18:21

Florentino Pérez, president of Real Madrid, felt targeted by criticism and decided to force elections at the club, eventually winning them. However, his "victory" depends on breaking Barcelona's recent hegemony in La Liga, something he hasn't achieved since 2017.

That's why Pérez hired José Mourinho again, the same coach he had hired in 2010, to lead the Madrid project and try to recover competitiveness against their Catalan rivals.

Mourinho's arrival had a significant impact on the La Liga market, with strategic changes at various clubs in the Spanish league reacting to Real Madrid's decision.

This move by Pérez is part of a broader strategy to reestablish Real Madrid's dominance in Spain, using a familiar face from the past to face Barcelona.

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