Amend, a Brazilian hair care brand founded in 1994, expanded its portfolio with three launches aimed at different needs of hair strands. The hair care routine includes treatment, reconstruction, hydration, definition, and styling, and the company developed products to meet these various stages.
The three new products are the Nutritive Web Mask, aimed at hair treatment, the Secures the Wave Modeling Fluid, directed at definition and styling, and the Night Repair Serum, developed to integrate care during the sleep period. Each product has a distinct function within the hair care routine.
According to Jo..., the launches were developed considering different needs of the hair care routine, from care during the sleep period to the styling and treatment stages. The proposal was to create products with specific functions that could be incorporated into different moments of hair care.
