The Spanish brand Seat is at risk of disappearing. According to information from the German magazine WirtschaftsWoche, cited by El País, the end of the brand is planned for 2029. Volkswagen is focusing its efforts on Cupra, also a Spanish brand owned by Seat that was created in 2018 to attract a younger audience and which is now focusing on electric cars.
The decision regarding Seat's future will be debated at the Volkswagen supervisory board meeting on Friday, September 4. At this meeting, decisions will be made about closing factories and laying off thousands of workers in Germany, where the company had until now rejected major restructuring. The measures include the closure of four factories in Germany and the layoff of 100,000 workers.
Seat publicly assured that no decision has been made, but admitted that Volkswagen is working on a business transformation plan for the entire group to strengthen competitiveness and efficiency. The Spanish brand has been in existence for 76 years and its cars are produced in Martorell, a factory near Barcelona. It is the largest company in Catalonia with more than 15,000 workers.
In terms of sales, Cupra broke a record in 2025 with 329,000 units sold, an increase of 32% compared to the previous year. In contrast, Seat saw its sales fall by 17% during the same period, reflecting the loss of popularity of the historic Barcelona brand.
