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The food industry is the second sector that invests most in advertising
Business
Инвестиции

The food industry is the second sector that invests most in advertising

SAPO Notícias3 September 2026 at 16:02

The commerce and food industry sector was responsible for 25.4% of the advertising investment made in Portugal in the first six months of 2026. This percentage reveals the significant weight that these two sectors continue to have in the Portuguese advertising market.

According to data collected by MediaMonitor, the food industry positions itself as the second sector that invests most in advertising. This figure underscores the importance that the food sector attributes to advertising communication as a tool for promoting its products.

The combined investment of commerce and the food industry thus represents a very significant share of the total advertising market in Portugal, demonstrating the relevance of these sectors to the economy and to the national media ecosystem.

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