Paladin, a brand from Casa Mendes Gonçalves headquartered in Golegã, launched Super Ketchup, a new reference that combines protein and fiber in its composition. The product contains no added sugars and positions itself as a more nutritious option within the sauce category.
The launch also stands out for the packaging used, a flexible doypack type, which the company states is pioneering in the sauce category in Portugal. This packaging format represents an innovation in the national sauce market.
Super Ketchup comes as part of Paladin's portfolio expansion strategy, which has been investing in products with differentiated nutritional profiles. The brand, belonging to Casa Mendes Gonçalves, thus reinforces its presence in the sauce segment with a proposal that combines nutritional and packaging innovation.
