Centauro has closed a partnership to be the naming rights of the 10km race at the Rio Marathon in 2027, marking its entry into the running universe with this direct association with the sporting event.
The company launched the campaign "The Running House" in partnership with five brands in the segment: Nike, Adidas, Asics, Olympikus, and On Running, bringing together major names in the sports footwear and apparel market.
On this Thursday, Centauro will hold the "Centauro Running Day" event in Rio de Janeiro, where detailed plans for this new phase of expansion in the running market will be announced.
The article reports that the complete content is exclusive to subscribers, and to access the announcement of the plans, it is necessary to register at the link in the article.




