Hisense was present at IFA 2026, in Berlin, where it presented the new generation of its smart home operating system, V AIOS, developed with Artificial Intelligence as a central element. The brand also showcased its "Companion Living" vision, which represents its approach to technological integration in daily domestic life.
During the event, Hisense confirmed the renewal of its partnership with UEFA, extending sponsorship of the European Football Championship for the fourth consecutive time. This extension maintains the collaboration until 2028, consolidating the brand's presence as the official sponsor of the sporting competition.
Hisense's presence at IFA reflects the company's strategy of positioning its technological products as an integral part of consumers' daily lives, combining AI innovation with sports as a global marketing platform.
