Robbialac became the first brand to advertise in Portugal through ChatGPT Ads, marking a historic moment in Portuguese digital advertising. This partnership was developed together with the agency Social Animals, which was responsible for the strategy and implementation of the campaign.
Digital advertising is expanding into new territories, and ChatGPT Ads represents one of these new frontiers. The companies Social Animals and Robbialac decided to explore this platform from the very beginning, positioning themselves at the forefront of innovation in the advertising sector in Portugal.
With this campaign, Robbialac establishes a precedent for other Portuguese brands, demonstrating the potential of ChatGPT as an advertising channel. This initiative puts Portugal on the map of markets that are already using this artificial intelligence platform for commercial purposes.
