Icelandair invited Blanche Mortemard, described as the "world's worst photographer," for a 10-day adventure through Iceland. The goal was to capture the most stunning landscapes of the country through the unconventional eyes of this amateur photographer.
Blanche Mortemard is presented as someone who clearly lacks advanced photography skills. The irony of the project lies precisely in the contrast between the extraordinary beauty of the Icelandic scenery and the amateur approach of the person documenting it.
Icelandair, the Icelandic airline, was responsible for providing this experience. The project seems to explore the idea that even someone who considers themselves terrible at photography can find beauty and value in documenting their travels.
The article presents itself as behind-the-scenes coverage of this journey, promising to show Blanche's complete 10-day route through Iceland, where traditional artistic expectations meet the authenticity of an ordinary visitor.
