Madonna and Kris Jenner began frequently appearing wearing gloves in public, and social media gave a new interpretation to this habit. While both of their faces are associated with an intense routine of cosmetic procedures and care, their hands came to be pointed out as an area that can reveal the effects of time, as they are left less protected throughout life.
This repercussion drove the "The Hands Never Lie" movement, which went viral on social media with the hashtag #HandsDontLie. The debate brought to the public sphere an area that has long received less attention in aesthetic clinics, in contrast to the great emphasis placed on facial care.
Unlike the face, hands are constantly exposed to the sun, cold, water, and products used in daily life. Over the years, this continuous exposure can contribute to the appearance of spots, dryness, and changes in skin texture, revealing signs of aging that cosmetic procedures on the face try to conceal.




