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The strategy of Telecinco for the premiere of 'Rueda la letra' and surviving 'Pasapalabra'
BusinessVila Real

The strategy of Telecinco for the premiere of 'Rueda la letra' and surviving 'Pasapalabra'

El Periódico Mediterráneo - General3 September 2026 at 07:16

Rueda la letra is Telecinco's big bet for the start of the new season. The Mediaset group's channel has placed all its hopes on the new daily game show, which features the iconic rosco, to begin recovering from the severe audience problems it faces.

Telecinco has been experiencing an audience crisis for more than four years. This situation originated precisely at the moment when the channel had to let go of the game show Pasapalabra, which is now broadcast by Antena 3.

With the launch of Rueda la letra, Mediaset hopes to reverse this negative trend and begin to recover ground in the fight for television audiences.

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