The Popular Medicine Congress in Vilar de Perdizes brought together ancestral knowledge and natural products in an edition that featured the participation of Susana Amado, from Vila do Conde. The exhibitor brought to the event the Akemy brand, specialized in aromatherapy, and ended up receiving the first clients even during the setup of the exhibition space.
Susana Amado attributes the demand to the prestige earned over four decades of the congress's history, which managed to form a loyal audience over the years.
The exhibitor also highlighted the growing appreciation of natural products by consumers, especially when they are produced in an artisanal way. This trend has contributed to the success of brands dedicated to this type of products.
The participation in the congress represented a business opportunity for the Akemy brand, which managed to capture the attention of potential clients from the very first moments of the exhibition.
