The cell phone is the most used device by e-book and audiobook readers in Brazil, being used by 72% of this audience. The Digital Readers survey, conducted by NielsenIQ BookData and funded by the Skeelo platform, showed that smartphones outperform other devices such as computers (23%), e-readers (19%), and tablets (16%). The survey was presented on Wednesday (2) at the National Library in Brasília and surveyed 3,000 Brazilians over 10 years of age from all regions and socioeconomic classes of the country.
The study indicates that approximately 18 million Brazilians started reading more after they began consuming e-books and audiobooks. Among those interviewed, 43% of readers and 45% of digital book listeners stated they are reading "much more than before," demonstrating the positive impact of technology on the population's reading habits.
The survey also revealed that almost half of digital content readers have already accessed materials through unofficial channels, which raises concerns about piracy and copyright. This data suggests that despite the growth of the digital book market, there are still challenges related to the distribution and access to authentic content.
Among the reasons for seeking digital content, 78% of those interviewed stated they use these materials to acquire knowledge about new topics. The complete study was presented during an event at the National Library, consolidating important data about the profile and habits of Brazilian digital readers.
