99Food celebrates its first year of operation in Brazil, having entered the country in June 2025. The platform celebrated the achievements of this period, surpassing the initial goal of being present in 100 cities. Currently, the app is available in 117 cities distributed across all regions of the country, including not only large urban centers but also cities in the interior.
The company invested R$ 2 billion nationally to expand its operations in the Brazilian market. During the launch, the main strategy was the win-win-win system, which seeks to balance the ecosystem among consumers, restaurants, and partner delivery workers.
For consumers, the proposal is to offer more advantageous prices. For partner restaurants, the platform offers better negotiation models and flexible commercial agreements with more competitive rates. For delivery workers, the focus is on providing better working conditions and more income opportunities.
