Tommy Hilfiger launched the autumn 2026 campaign, which combines elements of sport, music and fashion in a single marketing action. The campaign features the participation of various stars from different creative areas.
The presentation event took place at the iconic Plaza Hotel, one of the most emblematic locations in New York. The choice of space reflects the brand's intention to celebrate its New York roots.
The campaign aims to highlight the brand's DNA associated with the city of New York, combining its heritage in fashion with references to sports and music culture. This convergence of distinct worlds marks the creative direction of the new seasonal collection.
