The article addresses the question of what the author designates as the "paradox of scale" or the "vain glory of complicating." This reflection arises in the context of communication in the agricultural sector.
The author observes that there is abundant communication among agricultural sector professionals, but a significant gap in communication directed to the general public and to the country as a whole.
This situation results in a widespread lack of knowledge among the population about the daily reality of farmers and the food production process.
The author suggests that this lack of external communication does not benefit the sector nor contributes to adequate public understanding of agricultural work.
