Apple will change the usual iPhone 18 launch calendar, breaking its traditional routine with four distinct pre-order and launch moments. This change represents a significant exception to the pattern normally followed by the company for its smartphone launches.
The main reason for this change is related to the proximity of the launch dates to the 25th anniversary of September 11. The company decided to adjust the schedule to avoid coinciding with this sensitive historical date.
The iPhone 18 arrives with a calendar considered unusual, which differs significantly from Apple's previous launch strategies. The company sought to work around the issue of sensitive dates associated with the anniversary of September 11.
The new dates for pre-orders and launches have been set to avoid concentrating important events around the September period, ensuring a more appropriate launch strategy for the current context.
