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Conquer before selling: how football is doing in Arabia

Observador31 August 2026 at 15:39

After investing hundreds of millions of euros in signing international stars at the end of their careers, such as Cristiano Ronaldo, Karim Benzema and Neymar, Saudi Arabia is changing strategy. The goal now is to attract players at the peak of their careers instead of declining stars, trying to turn the Saudi league into a sustainable football powerhouse.

This paradigm shift represents a new phase in the country's sports project, which aims not only to attract high-profile names, but to develop competitive football in the long term. Saudi clubs continue to invest heavily, but are looking for players who can significantly contribute to the growth of the league.

Armando Evangelista, former coach of Al Ahly, and Fábio Martins, a Portuguese player who plays in the country, expressed optimism about the future of football in Saudi Arabia. Both believe that the league is evolving rapidly and that it could become one of the main leagues in the world in the coming decades.

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