Jaime de La Rica Oraá, Business Executive Officer at Nespresso Portugal, was the 93rd guest on the ECO podcast "E Se Corre Bem?". Born in Spain, he studied business management and administration and began his career in marketing at Unilever in Madrid, where he made his way until reaching Nespresso. Throughout the interview, he shared his professional trajectory and the choices that led him to become the main responsible for the brand in Portugal.
According to the article, Jaime de La Rica Oraá moved several times throughout his career. First, he left Bilbao for Madrid, then accepted a proposal to stay one year in Barcelona with Unilever, where he ended up remaining for 12 years and started a family. Subsequently, he made the "leap" to Nespresso in Switzerland, where he had European responsibilities, and ended up accepting a transfer to Lisbon, where he took over leading the operation in Portugal.
The BEO of Nespresso Portugal believes that leadership is built over a lifetime and that it is fundamental to empower teams, giving them freedom to make mistakes and learn. He advocates that leaders should be willing to leave their comfort zone and that mobility is essential for professional development. His objectives for Portugal are to leave the teams and the brand in better condition than he found them.
Regarding the attraction of new talent, Jaime de La Rica Oraá highlighted that younger generations value development and learning more than just salary. During interviews, questions frequently focus on the next career step and growth possibilities. He argued that retaining talent is very linked to company culture and respect for employees' personal lives, concluding that he wants to continue in Portugal to face annual innovation challenges and maintain proximity to consumers.
