Who is the man who will lead Apple in the artificial intelligence eraPhoto by Alex Souza on Pexels
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Who is the man who will lead Apple in the artificial intelligence era

Euronews Portugal31 August 2026 at 05:42

John Ternus takes over Apple's executive leadership on Tuesday, inheriting a company dominant in smartphones but behind competitors in artificial intelligence. Apple was a pioneer with the virtual assistant Siri, launched in 2011, but since then has not maintained the same pace of innovation in artificial intelligence compared to its competitors. Ternus succeeds Tim Cook, who led the company for more than a decade and faced criticism for Apple's slower response to the generative AI race. The company now faces the challenge of regaining ground in the artificial intelligence market, where rivals such as Google, Microsoft, and Amazon have advanced more rapidly with their AI technologies.

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