AI threatens hundreds of thousands of jobs in the Chinese audiovisual industry

The rapid adoption of artificial intelligence tools in video production and e-commerce in China is replacing human actors and presenters in a sector that directly employs hundreds of thousands of people. AI technology allows for the creation of audiovisual content more quickly and economically, eliminating the need to hire human professionals for many tasks. This transformation is particularly affecting professionals such as actors, models, and presenters who were previously essential for advertising campaigns and content for online sales platforms. The economic and social impact of this technological replacement is generating concern among workers and industry analysts in China.