The idea of diversity advocated by its proponents faces a moment of inflection in the corporate environment. The article argues that companies do not exist to pursue social justice, but rather to generate profit, and that moral conviction has never been territory that belonged to business organizations.
The text presents the author's perspective, who participates on boards of companies and brands, on how diversity should be approached in the corporate world. According to this view, diversity should be treated as an investment portfolio, that is, as a strategy that needs to demonstrate return.
The article argues that if diversity yields positive results, part of the profit obtained can be reinvested in this same area. This approach contrasts with the view that companies should embrace diversity out of moral conviction, a position that the text considers incompatible with the nature of business.
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