The article refers to a Chelsea match that ended with a 4-3 result. The team was leading 3-0 at the 32-minute mark, suggesting a comeback or a close finish in the end.
The text addresses the modern trend in football of managing games without the ball, meaning when a team chooses to sit back and defend an advantage instead of continuing to attack.
The author criticizes this approach, arguing that this "fad" of managing without the ball has an older and more honest name: sitting back, meaning simply defending and lowering the lines when in the lead.
The title "Nobody sits on top of a 3-0" suggests that, despite leading comfortably, Chelsea's team failed to maintain that advantage until the end, allowing the opponent to mount a comeback.
