Doritos, a tortilla brand from PepsiCo, will have a novelty at Rock in Rio 2026, starting September 4: Doritos Turbo, which arrives in Brazil during the festival. This will be the brand's sixth consecutive participation in the event and fifth as an official sponsor.
According to the company, Doritos Turbo uses tortilla as a base for combinations with ingredients such as meats, chicken, cheeses, vegetables, and sauces. Three recipes will be available at the festival: Tex Mex Beef, Chicken with Cream Cheese, and Four Cheeses.
The products will be sold at the brand's main stand and at a kiosk located between the Mundo Stage and Global Village. In addition to learning about and purchasing the new product, the public can participate for free in a spin-the-wheel action and win prizes.
At the stand, the public can participate in an activation with two spin-the-wheels. According to the company, the prizes will be customized pouches, Doritos pins, and bucket hats.
